Category: Brand Strategy
5 Simple Secrets for Boosting Anticipation For Your Launch
Tomesia 0 Comments Brand Launch Brand Strategy Creativity Launch Offer Launch Profits Marketing Planning
The process of building anticipation for your launch is arguably one of the most important aspects of launching. How can you get your audience so excited about your launch offer that they’re literally waiting for the doors to open so they can whip out their credit card? Here we have five secrets of building anticipation for your launch that should help.
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Branding, Relationships, Engagement, and How it All Works Together
Tomesia 0 Comments Brand Integrity Brand Management Brand Strategy
Building a brand can be just like dating.
You know how dating goes: there is some initial courting, getting to know each other, see if you can benefit each other’s lives long-term. To woo someone, you would never just go on one date and say that is enough, you have to continue to talk to each other.
Branding and customer engagement are no different. You can’t get customers and clients to buy from you until you create context and a relationship with them. You can’t simply just explain what you do and expect them to hire you right away, instead you have to do a little business courting. Continue reading “Branding, Relationships, Engagement, and How it All Works Together”
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Personality Does Matter
Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter”
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5 Tips To Keep Your Brand Relevant
Tomesia 0 Comments Brand Management Brand Strategy
Have you wondered what makes a brand stick around? How can your brand stay relevant? How do you evolve your brand with changing times to ensure you stay on top of it all? And, most importantly, how does your brand avoid having an “expiration date”?
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2 Simple Keys to Define Your Brand
Tomesia 0 Comments Brand Identity Brand Strategy Branding Business
What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.
Great brands stand for something. That means clearly defining your brand–but how do you do that?
Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)
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