Why Should I Hire You?
Tomesia 0 Comments Branding Uncategorized
If a potential client were to ask, “why should I hire you?,” what would your answer be? Are you positioned to effectively communicate what makes you different from others in your industry? Why should the prospect become a client and work with you?
Your brand is either positive, negative or neutral. Other’s will decide what your brand is if you don’t make it clear to them. Your personal brand is on display in everything you do, from your personal clothing choices, the tone of your voice, the manner in which you treat people, to how you communicate your brand message. Your personal brand is a great differentiator, it separates you from everyone else and it is what makes you stand out from everyone else.
In the process of personal branding, it is imperative that you have a uniqueness statement (often referred to as a Unique Selling Proposition or USP) that sets you apart. The average person has an attention span of only 15 seconds, that’s about the amount of time you have to effectively communicate your brand message to them. Your uniqueness Statement is your opportunity to make an emotional connection with your target market by touching on the values and quality that you stand for, and by highlighting the benefits a potential client will receive as a result of working with you.
A Uniqueness Statement is not just about winning people over or making a sale. It’s about:
- Managing the credibility of your brand
- Building rapport with your target market
- Creating understanding
- Separating yourself from like businesses
- Effectively communicating your values
- Highlighting the benefits of working with you
The goal is to be the kind of person and have the kind of business people want more of. Be interesting. Be unique. Be anything but boring. In today’s marketplace, if you aren’t unique, you are pretty much invisible.
So the question become, how can you be unique and answer the question, “Why should I hire you?” A simple answer is “Be interested in the other person. Be thoughtful. Create a Uniqueness Statement that highlights your brand”. Determine what emotional benefits your product or service delivers to your target audience and be in position to communicate them easily and effectively. This absolutely requires practice, practice, practice. One of my favorite quotes is by Ed Macauley which states ” When you are not practicing, remember, someone somewhere is practicing, and when you meet him he will win”.
The majority of your work should be practicing and perfecting the delivery of your message. Become an expert at delivering your message, submerge your target market with your consistency and you are sure to build powerful brand equity and an emotional connection.
