5 Simple Secrets for Boosting Anticipation For Your Launch
Tomesia 0 Comments Brand Launch Brand Strategy Creativity Launch Offer Launch Profits Marketing Planning
The process of building anticipation for your launch is arguably one of the most important aspects of launching. How can you get your audience so excited about your launch offer that they’re literally waiting for the doors to open so they can whip out their credit card? Here we have five secrets of building anticipation for your launch that should help.
Secret 1: The “Mysterious Hint”
Drop a hint that you’re working on something new. Maybe you could hint that you’ve been thinking about a particular problem for some time now and you are ready to do something about it.
Be vague but make the hint interesting enough to catch the attention of your ideal audience. This phase should start before the product is actually completed, but the product must far enough along that you are guaranteed to complete it – perhaps give your hint when it’s in the final editing phase.
The goal here is simply to get people curious about what you’re up to.
Secret 2: Confirmation and a Highlight
Confirm that the product is going to exist. Don’t spend too much time one it; but briefly mention it at the bottom of a blog post or two. Maybe put out a tweet or Facebook post about it. But don’t make a big deal of it just yet.
Drop a highlight of the product. For example, “I’ve found a really unique method to do X, I’m so excited to share it with you all. More on this soon.”
Continue dropping these little “breadcrumbs” throughout the launch process.
Secret 3: Selling the Problem
Start writing emails that explain the problem, while delivering value. The idea here is to build up and amplify desire, while still keeping a great relationship with your list by giving them great content.
The best way to do this is to explain the problem, while educating them about the problem and telling them things they didn’t know.
Secret 4: “The Best Thing Since Sliced Bread” (Build Excitement)
This is when the mask is removed and your launch offer is finally revealed. At this point, you should already have people curious about your new offer; as well as being highly aware of a specific issue that they’d like to solve.
Now you announce that the launch offer exists and will be launched shortly. The tone of your emails now switch from informational to “This is the Greatest Thing Since Sliced Bread.”
Of course, not every email should be filled with hype, just the parts of the email that talk about the new product. If you normally have a 90% content to 10% sales ratio, give yourself permission to move that up briefly to 30% or 40% for the sales process. But be sure you’re still delivering 60% to 70% of rock-solid content.
Secret 5: Launch – The One and Only Hard Sell
In the five days or so leading up to your actual launch date is the only time your list should have the experience of being “sold to.”
This is the time to bring out the “One-Time Offer” (OTO) – to remind them of scarcity, to feature the benefits of your launch, etc.
This should also be the time that your readers are at the height of their excitement. They should desperately want your launch offer and be at the point where they’re willing to pull out their credit cards and commit to make a purchase. At this point, you need to give them a strong final push to make the buying decision.
Want to work with me one on one? If you’re a small business owner who is ready to get help in working through your launch strategy, create your launch plan, get advice as it’s needed…then we could possibly be a perfect match! Apply for your FREE Discovery Session today.
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