8 Traits Of Extraordinary Brands
Tomesia 0 Comments Brand Attributes Leadership Planning
These days the reality is that there are very few brands that are extraordinary. But, if you are paying attention you will notice that the most successful brands do leave clues as to how they mastered a level of success most brands can only dream about. As a result of working with many successful brands, I have noticed several consistent traits of brands that are truly extraordinary.
Here I want to give you 8 core traits I’ve noticed so you can incorporate them into your business:
1. You Must Be Passionate:
Extraordinary brands not only love what they are doing, they love the reason why they are doing it. Their passion is what keeps them going and striving forward. Passion is highly under-rated in most business settings. Passion is what will drive you when faced with challenges that are sure to come in business. Passion is also contagious. Once your clients experience the passion you have towards your business endeavors they will usually join in on the enthusiasm.
2. You Must Stay Focused:
Successful brands are always the most focused. They know what they do well and they focus on being consistent at doing that thing well. They have blinders on and aren’t worried about what the competition is doing. They know where they are going and that’s the only thing they focus their attention on.
3. You Must Stay Innovative:
Great brands regularly focus on innovation. They never stop striving and they avoid becoming stagnant and complacent. Madonna is one of the entertainment industry’s most successful brands, yet, she continues to focus on innovation and improvement. Extraordinary brands don’t allow themselves to settle in at their current level of success so you shouldn’t either.
4. You Must Stay Consistent:
Though it should go without saying, successful brands are almost always consistent. They can be relied on and trusted. They can always be expected to step up to the plate. Their consistency is part of what makes them remarkable. One major point to remember is “if you are inconsistent you are leaving the door open for your customers to go somewhere else”.
5. You Must Remain Competitive:
The most successful brands all have a very strong competitive spirit. They use that competitive spirit to motivate themselves, not as a weapon for competition, though competition is good for businesses. Having a competitive spirit makes you step up your game so you are constantly able to improve your service or product.
6. You Must Possess Leadership Traits:
Behind every extraordinary brand is a great leader. The key to what makes a brand truly extraordinary is though is when leaders create a culture of leaders. You cannot afford to be afraid to be a leader. You will be amazed at how quickly a tribe of followers will appear when a leader shows up.
7. You Must Be Distinct:
The best brands have something that makes them extraordinary. Something that is different from everyone else and makes them stand out. Without a level of distinction, you can never become an extraordinary brand.
8. You Must Remain Flexible:
Great brands are always willing to change and reinvent. Apple and Starbucks are not the same companies today as they were when they started. Think about it, BMW started out making airplane engines, and as a result of their willingness to be flexible and reinvent, they have now become a luxury automobile brand.
You owe it to yourself and your business to make sure your own brand is composed with these same traits. Remember, these are just a foundation. But, don’t allow that to allow you to under-estimate the value and importance of these traits. Every extraordinarily successful brand is built on a strong foundation. So, the next move is on you.
If you are a female entrepreneur, coach, author or consultant and would like assistance in developing traits for your brand foundation in order to display your authentic personality, attract your ideal clients and position yourself for success, please email us with “Brand Foundation Traits” in the subject line.
For more information or to schedule a Jump-Start Brand Strategy Session please contact us with “Brand Discovery” in the subject line.
