Affordable Ways to Boost Your Brand

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Today, there are literally hundreds of ways to promote your business and personal brand online. Some methods can save you money, while others may require an expense. One thing that’s for sure is the fact that they are highly effective in promoting your brand when implemented properly.

1. Networking: One of the major tasks on your agenda should be to expand your network. Make it a point to let everyone in your current network and anyone else you come into contact with know what you are doing and what your brand is. The more people that know you and your brand, the better. Join networking groups and organizations to aid in getting more exposure and connecting with like minded individuals. If you love cooking, join a cooking club and introduce everyone to your business and your brand. Word of Mouth is still the best form of advertising.
2. Direct Mail: Direct mail still works well in getting a message to your current and potential clients. Realtors use direct mail all the time. Customized marketing materials such as postcards can easily be designed online within a matter of minutes.
3. Stationery: Including your brand name and logo on everything is a must. Letterhead, coffee mugs, business cards, pencils, envelopes should all have your logo on them. Your business card is one of the most valuable advertising items you can own. Make sure it includes your first and last name, your brand name (logo), address, telephone numbers, web address, email address and a call to action.
4. Celebrating Success: Celebrating successes both large and small is vital to the growth of a small business. Celebrating gives you a sense of joy and accomplishment and also aids in acquiring publicity for your company. Make it a habit of inviting family, friends, clients and prospects to celebrate with you.
5. E-Newsletters: An email newsletter is a very cost effective way to keep your brand in the minds eye of your clients and prospects on a regular basis. Utilizing your website to collect valid email addresses results in instant brand recognition. This can also be a great way to earn extra income by allowing other business owners to advertise in your newsletter.

The methods mentioned above are very affordable yet highly effective. Even if you are financially positioned to do more than the few methods described above, you are still able to use these methods to popularize your brand.

Schedule a complimentary 15 minute consultation today at Tomesia@vp4success.com to learn more ways to boost your brand.