Personal Branding for Success

One of the most important parts of branding is the image you portray.  Developing a likeable personal brand is essential for success in business. If you want to rise to the top of your particular arena, you need to first be able to sell yourself to your potential clients.

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Have You Been Branded?

The personal brand you project affects others’ decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on the people you meet professionally and socially. This greatly affects how they treat you.

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Ten Branding Musts

A branding strategy is the beginning of all customer contact behavior. When the budget allows, the branding strategy can become the basis for better advertising communications such as social media marketing, direct mail, trade shows, and expanded public relations.

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Branding in a Troubled Economy

A good business brand is one that can withstand an ailing economy. In today’s times wherein the majority of the world is suffering from financial crisis, small to big-time businesses are feeling the impact of this downturn.

This is when your branding campaign is most put to the test. Indeed, when businesses are competing for what remains of the market, you have to double your efforts at making sure your brand enables your business to thrive. What is also essential in these times is to never discount the impact of quality and improving value statements. These are important factors that hold promise to deliver more to the clients and keep your business afloat.

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