Branding, Relationships, Engagement, and How it All Works Together
Tomesia 0 Comments Brand Integrity Brand Management Brand Strategy
Building a brand can be just like dating.
You know how dating goes: there is some initial courting, getting to know each other, see if you can benefit each other’s lives long-term. To woo someone, you would never just go on one date and say that is enough, you have to continue to talk to each other.
Branding and customer engagement are no different. You can’t get customers and clients to buy from you until you create context and a relationship with them. You can’t simply just explain what you do and expect them to hire you right away, instead you have to do a little business courting. Continue reading “Branding, Relationships, Engagement, and How it All Works Together”
Break Out Of Average And Create An Experience
Tomesia 0 Comments Brand Attributes Brand Image Creativity
Have you ever been car shopping?
If you shop at any average dealership, you will always get an average experience. However, let’s say you decide to upgrade to a luxury car this year. As soon as you walk into the dealership, you smell freshly baked cookies and an enthusiastic salesman. He takes his time with you and listens to all of your concerns and questions while he walks you through all of the models you are interested in. Continue reading “Break Out Of Average And Create An Experience”
Outward Display of Your Inner Brand
Tomesia 0 Comments Brand Attributes Brand Image Personal Branding
Do you ever feel like people just don’t get you when they meet you?
You try everything you can to make a good first impression, but you get the sense that they aren’t absolutely floored by how amazing you are. They give you a vague answer about a possible follow up, and you wonder how you could make them see how great you are instantly instead of later on. Continue reading “Outward Display of Your Inner Brand”
Personality Does Matter
Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter”
BrandMix Success Tip: Awesome People Take Massive Action
Tomesia 0 Comments BrandMix Tidbits
It doesn’t matter how often you make mistakes. The truth is that sometimes you fail, but, taking massive action in the direction of your Bold Audacious goals will definitely increase your awesomeness level. ~Tomesia Ingram, Brand Star Maker
