Building an Irresistible Launch Offer
Tomesia 0 Comments Brand Launch Launch Offer
Building an Irresistible Launch Offer
Your offer, more than anything else, is what will determine how successful your product launch is. The more “good stuff” your audience receives (or feels they get) from your product or service, the more likely they are to buy. It’s your job to structure your launch offering so they really get a sense that they are going to get a more than they pay for by crafting an irresistible offer for your launch.
Describing the Product in Parts
Rather than creating a single “product,” it’s often more effective to break your product up into steps, modules or lessons.
That way, you’re able to promote your product as multiple parts rather than just one part. The perceived value of twelve modules, each with an individual lesson and sold with amazing copy, is a lot higher than the perceived value of a single product.
Bonuses
Bonuses can increase your conversions tremendously. In fact, if you have great bonuses, many people will likely purchase your entire program just to get their hands on a particular bonus they fell in love with during your marketing campaign.
The “pile on bonuses” technique has been popular with marketers for many years. And for good reason, it just makes the offer that much sweeter.
If you can increase the total value of your offer from $40 to $300 through bonuses and still charge just $20 for the product, your target audience is much more likely to buy.
Craft Your Launch Day Offer
The offer of what they’ll get if they buy within 24 to 48 hours of launch day is crucial. This is what will get people to either buy now, or likely opt not to buy at all.
The key here is to create urgency. The best way to do that is to create a special offer, just for the day of the launch.
There are three ways to do this:
Offer a special discount that closes after a certain period of time.
Offer a special discount that closes after a certain number has been sold.
To use either #1 or #2, but to discontinue selling the product altogether after the allotted time or quantity has expired.
Naturally, #3 creates the most urgency, but can limit your long-term earnings by not letting people buy a product they’d otherwise want to purchase. That said, an offer like #3 can often earn several months of income all at once.
Another way to combine these kinds of offers is to use #3 and discontinue the product after the launch, then make it available (for a very limited time) to your general audience again six months down the line.
The launch day offer is crucial, because it adds the all-important aspect of urgency. Put some time into thinking about what would really motivate your audience to act now rather than later. Ask yourself: “What would motivate me, if I were in their position?”
