Say it With Color


Have you ever considered the importance of color in your brand? Color plays a huge role in memory recall. It stimulates all the senses, instantly conveying a message like no other communication method.

Choosing the right dominant color for your business brand is crucial. This color should appear on all your promotional material. Following is the most common impression each color conveys:

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Online Presence: Key to Attracting All The Clients You Want

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s technology age, it is mandatory for most businesses to have an online presence to stay competitive. An effective internet brand, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand. Continue reading “Online Presence: Key to Attracting All The Clients You Want”

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Senses Still Matter

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.

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Signs: The Ultimate Sales Tool for Branding in Local Markets

A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do.

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