Category: Brand Management
Branding in a Troubled Economy
Tomesia 1 Comment Brand Management Brand Strategy
A good business brand is one that can withstand an ailing economy. In today’s times wherein the majority of the world is suffering from financial crisis, small to big-time businesses are feeling the impact of this downturn.
This is when your branding campaign is most put to the test. Indeed, when businesses are competing for what remains of the market, you have to double your efforts at making sure your brand enables your business to thrive. What is also essential in these times is to never discount the impact of quality and improving value statements. These are important factors that hold promise to deliver more to the clients and keep your business afloat.
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Read MoreThe Loyalty Factor
Tomesia 0 Comments Brand Integrity Brand Management
What exactly is a brand? It’s a question that has confounded the academics for decades and eluded the most erudite of scholars. So, coming from the trenches of the real world of branding, we’ve defined the term and given it a comprehensive meaning..
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Read MoreBusiness Branding Strategies and Tips
Tomesia 0 Comments Brand Identity Brand Management Branding
Employing proper business branding strategies could spell success for your business. Although it might be an intangible aspect of your business, it is basically what convinces people to buy or experience your products or services. And when you garner enough sales, only then can your business thrive.
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Read MoreKiller Brand
Tomesia 0 Comments Brand Management
On average American consumers make mention of their specific brands of choice about fifty-six times a week in general conversation. Making sure your company is one that is mentioned should be your number one goal.
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Read MoreSigns: The Ultimate Sales Tool for Branding in Local Markets
Tomesia 0 Comments Brand Identity Brand Management Marketing
A well-designed signage program can instantly and effectively communicate the style, professionalism and overall presence of your business, it conveys to people who you are, where you are and what you do.
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