Category: Brand Strategy
Affordable Ways to Boost Your Brand
Tomesia 0 Comments Brand Management Brand Strategy Logo
Today, there are literally hundreds of ways to promote your business and personal brand online. Some methods can save you money, while others may require an expense. One thing that’s for sure is the fact that they are highly effective in promoting your brand when implemented properly.
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Read MoreBasic Models Used for Branding Plans
Tomesia 0 Comments Brand Management Brand Strategy
Branding is a product of intense planning and conceptualization. To come up with innovative marketing ideas and an effective way to brand your products, you need to carefully lay out the steps you need to get there. Doing so will also enable you to take note of the vital aspects involved in the creation of a brand. Brand models have been formulated to create the framework needed to build an effective brand that will be able to withstand market trends and competition.
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Read MoreHow to Sell With Branding
Tomesia 0 Comments Brand Strategy Branding Business Marketing
When you think of the Coca Cola brand, what comes to mind? Does an image of a red can with words Coca Cola written in white display in your mind’s eye, or perhaps a coke bottle? Likewise we must pick our niche on the internet and brand our name accordingly. Be known for doing good in 1 area before moving on to the next project.
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Read MoreBranding in a Troubled Economy
Tomesia 1 Comment Brand Management Brand Strategy
A good business brand is one that can withstand an ailing economy. In today’s times wherein the majority of the world is suffering from financial crisis, small to big-time businesses are feeling the impact of this downturn.
This is when your branding campaign is most put to the test. Indeed, when businesses are competing for what remains of the market, you have to double your efforts at making sure your brand enables your business to thrive. What is also essential in these times is to never discount the impact of quality and improving value statements. These are important factors that hold promise to deliver more to the clients and keep your business afloat.
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Read MoreSenses Still Matter
Tomesia 0 Comments Brand Identity Brand Strategy
Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.
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