Category: Branding
Personality Does Matter
Tomesia 0 Comments Brand Attributes Brand Identity Brand Strategy Branding Creativity
Whether you like it or not, every business has it’s own personality. It can be formal, traditional, hip or an array of other styles. The reality is that for most businesses, this brand personality is underutilized or extremely boring. A large part of this problem stems from trying to fit in with current trends. When you blend in with the rest of your market, what leverage do you then have to differentiate yourself and start attracting your ideal clients? Actually how do they see you at all amongst the sea of your competition? Continue reading “Personality Does Matter”
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6 Ways to Access Your Creative Genius
Tomesia 2 Comments Branding Creativity Planning
We all have the ability to think creatively. It’s learning how to do it that matters.
Here are 6 ways you can instantly unlock your natural creativity and create success on your terms.
1. Think Like A Child. As adults we tend to think more conditionally in order to show how clever we are. But, as children, we were spontaneous and a lot more creative in our thinking. To re-capture your childhood curiosity, allow yourself to just wonder at things, to be completely present in the here and now, and to detach yourself from what you thought was real.
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2 Simple Keys to Define Your Brand
Tomesia 0 Comments Brand Identity Brand Strategy Branding Business
What does your brand stand for? Probably a lot less than you think. Here’s why you need to rethink it.
Great brands stand for something. That means clearly defining your brand–but how do you do that?
Here’s another in my series in which I pick a topic and connect with someone a lot smarter than me. (Check out some previous installments at the end of the article.)
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Read MoreThree Steps to Position Yourself as an Expert
Tomesia 2 Comments Brand Attributes Brand Identity Branding Planning Resources for Women
We always hear the word “Expert” which gets thrown around in conversations, presentations and branding seminars. It’s hard to understand what that word Expert means to you and even more complicated on the word “Position”. Let’s take a closer look at the definitions. According to Webster’s dictionary, the word Expert means: having, involving, or displaying special skill or knowledge derived from training or experience. The word Position means: relative place, situation, or standing <is now in a position to make decisions on his own> b: social or official rank or status.
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Read More5 Reasons Why You Need a Personal Brand
Tomesia 0 Comments Brand Attributes Brand Strategy Branding Personal Branding
A well blended personal brand is like a personality in that they both contain
a unique blend of interesting yet beautiful components. All parts working together
bring harmony to the life of a personal brand. ~ Tomesia Ingram
Regardless of what blog or social media profile sites you visit in the area of marketing and business, personal branding is going to show up! That means it must be pretty important then right? Well, it is. Don’t get tired, sick or bored with seeing or hearing about it because it will absolutely make the difference in your success, both personal and business.
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