Femmepowerment Friday: Katrina M. Harrell
Tomesia 0 Comments Femmepowerment Friday Leadership Resources for Women
Each week we’ll be featuring a successful, savvy, and sassy entrepreneurs to bring a weekly dose of empowerment, inspiration and information. These entrepreneurs will be both men and women who are taking a no excuses approach to making things happen and impacting their respective target markets in the process. So blend up some fresh juice and drink in all the yummy goodness and healthy nutrients this week’s Femmepowerment Friday Entrepreneur will bring. A single conversation with a wise man is better than ten years of study. ~Chinese Proverb
Name: Katrina M. Harrell
Fame Name: Life & Business Liberation Strategist
Websites: www.katrinamharrell.com
Facebook: www.facebook.com/
Twitter: www.twitter.com/
YouTube: www.youtube.com/
- What three words would you use to describe your personal brand?
Transparent, No Fear, Spiritual Liberation - What are you doing to ensure that you continue to grow and develop your brand?
I always seek to learn and advance my knowledge about myself and the world around me. Exploring and being all of who I am is important to me as it also reflects my relationship with God. Therefore my brand grows by always challenging myself to operate without fear and without excuses. - Name a person that has had a tremendous impact on you as an entrepreneur? Why and what did they do to impact your life and business?
My paternal grandfather. He owned a local candy store on his property for as long as I can remember. Since I was at least 5 years old I began learning about business and entrepreneurship. Infact everything I know about marketing and customer engagement I learned from him. As I grew my mother is another influence from the corporate perspective. She taught me how to always be poised and to set standards of excellence which has carried me even now. I continue to learn about business from my clients who constantly push me to develop and grow. - Why is having a compelling personal brand important to you?
My brand is an extension of my relationship with God and the gift I have been given. It’s the manner in which the rest of the world can actual “see” the manifestation of what I have to offer. - How would you describe your ideal client?
I have two ideal clients depending on what part of my Strategy and consulting business you are referring to. On the individual level my ideal client is a woman between 30-45 in a space in her life and business where she desires MORE. She is ready to shed the “image” of success and to truly BE who she really is. She isn’t afraid to go after what she wants however she’s tired of playing by the rules of others. She has had a successful corporate career or even her own business but now she desires to rebuild her business and brand with solid systems and structure and push it to the six-figure+ level with a “going all in” approach. Infusing heavy spirituality principals and rock-solid “you won’t learn this via a free webinar” type of business strategy and education. I go hard for my clients so I enjoy working with women who are ready for that.On the other side, my other ideal client is a large organization who is seeking to galvanize a group of motivated entrepreneurs on how to develop a business using existing resources with little money, no money or someone else’s money. I teach and train on how to develop your entrepreneurial personality type and how to build a business that attracts investors.
- Name at least three things you enjoy during your leisure/down time?
I’m a bit two-sided, one-side geek and the other Creative, artsy – “homegirl”. I’m a documentary FANATIC! I LOVE learning about cultures, science and history. I read TONS of business, technology and Science and spirituality books. I LOVE writing poetry and discovering new creative hip-hop, soul and jazz music from other countries (Australia has great pop/soul music believe it or not). Though I don’t watch much TV anymore, I do enjoy a bit of reality TV sometimes. Cooking is huge on my list and complete quiet time in my home meditation, or sleeping 😉 - How do you encourage creative thinking within your business?
It’s the core of what I do. I’m a strategist and that is often a broad term but in my line of work, my mental capacity and creative energy is what my clients seek and purchase. Being able to think critically and creatively is what I do best, putting pieces to puzzles together in innovative ways and to do it in a way that honors the BEST of my clients is a unique gift I know I have and don’t take for granted. I constantly push my self in healthy ways to live simply, to learn more about what I don’t know and to remain connected to my source of creativity…God. i do this through a lot of meditation, self examination, reading on subjects that have nothing to do with business. Reading about business and technology and just again real simple rich living. - What is one characteristic you believe every successful entrepreneur possess?
Tenacity. You have to let go of excuses period. If you’re not willing to go all in…then don’t do it. Only successful businesses I know are those who push the envelope not because it’s “cool” but because that is the only way a difference is made in your life and those around you. Women in particular, are classic for making excuses for why we can’t be as successful as we know we can. Either it’s family, responsibilities “our clients” or something. I’ve found for my own self you don’t catch success like a cold. You have to have the courage to let go of a whole bunch of “mess” in order to reveal the true you who is already successful. - Can you explain the impact, if any, that social networking has made on your business or you personally?
Tremendous! Social media helped my other company land a $10,000 investment from an angel investor, plus a major published book feature for the same company among other awesome benefits. Presently, I met my business partner via social media. So it’s been great. - What advice would you give another female entrepreneur to help position her brand for success?
You have to develop courage and “no fear” – that’s my latest motto “NO FEAR” i scream that to women all the time. Women have natural abilities to do so much yet we place those energies in the wrong place. We constantly give our power away to things we really don’t care about in hopes our power will be given to us by permission. I’ve found that to develop your brand women have to be willing to “go there” with courage and personal integrity of who you really are. Do not copy-cat other women. You have your own lane, your own message and your own style. Not the style you make pretty in front of the camera but the “you” that you see in the mirror everyday. She is your brand captain and is capable of positioning you for any level of success you desire. period. - What project(s) are you working on now/next?
Not much but a lot at the same time. I’m releasing two new books between 2012 and early 2013 as well as some new programs. Stay tuned on my blog or fanpage to find out the juicy details!
