Femmepowerment Friday: Lucinda Cross
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Each week we’ll be featuring a successful, savvy, and sassy entrepreneurs to bring a weekly dose of empowerment, inspiration and information. These entrepreneurs will be both men and women who are taking a no excuses approach to making things happen and impacting their respective target markets in the process. So blend up some fresh juice and drink in all the yummy goodness and healthy nutrients this week’s Femmepowerment Friday Entrepreneur will bring. A single conversation with a wise man is better than ten years of study. ~Chinese Proverb
Name: Lucinda Cross
Fame Name: The Activator
Website: www.lucindacross.com
Facebook: http://facebook.com/
Twitter: http://twitter.com/
YouTube: http://youtube.com/
- What three words would you use to describe your personal brand?
Positive, Inspirational and Vibrant - What are you doing to ensure that you continue to grow and develop your brand?
I constantly add fresh material and videos to give my target audience a mix of my personality in text content and in video form. - Name a person that has had a tremendous impact on you as an entrepreneur? Why and what did they do to impact your life and business?
Andrew Morrison, taught me everything I know about business and how to get paid what you are worth. He taught me that writing a book is crucial to any business and I followed that advice and now have reached higher levels in business based on my book. - Why is having a compelling personal brand important to you?
In order for me to stay in touch with the current trends and to stay relevant I have to mark my territory and stake my claim. This is what keeps my brand in the mouths of happy consumers and people I come in contact with. My business operates on a large percentage of word of mouth marketing. So I have to keep it compelling and I have to keep it sexy. - Name at least three things you enjoy during your leisure/down time?
I like to journal, I like to cook and I like to take naps…lol - How do you encourage creative thinking within your business?
Creative thinking is encouraged through expanding my ideas that I have for my business. If I am planning an event I ask the questions what added value can I bring and what kind of theme can I have. I do the same with my services as well. I like to do things out of the box. - What is one characteristic you believe every successful entrepreneur possess?
Boldness- by being keen to experience new things. - Can you explain the impact, if any, that social networking has made on your business or you personally?
Social networking is the reason why I came into business. People like what I say online and they follow me. This helps them learn how to know, like and trust me by watching me online and how I interact and respond to day to day operations of life. - What advice would you give another female entrepreneur to help position her brand for success?
Love your brand just the way it is, don’t worry about anyone else, just focus on you and how you can become better and greater and bigger. - What project(s) are you working on now/next?
I am working on The Road to Redemption tour and the Activate Your Life Coaching Weekend in VA in November.
