Leak Your Launch Content for Better Pre-Launch Engagement
Tomesia 0 Comments Brand Launch Launch Offer Launch Strategy Marketing
Launching a new product or service isn’t just about selling. It’s about attracting your ideal clients and getting them interested. Instead of going for the hard sell, one of the best ways to get people to buy is to provide them with great content.
Not just any content, though. Content that explains their problem in detail and delivers real value, all while whetting their appetite for your solution is what will increase your conversions.
Now let’s dive into this concept a bit more.
The Importance of Delivering Content
If your list ever gets the feeling that you are hard-selling them, they’re probably going to stop reading and engaging with your content.
On the other hand, if you’re speaking to them in “What’s In It For You” language, so they’re getting something out of reading your content even as you’re selling to them, then they’re much more likely to stick around.
Believe it or not, you can send a dozen sales emails to your list and have your readers be even more interested in reading your emails, rather than less.
Delivering Value while Explaining the Problem
Identifying and describing the problem is one of the most important parts of the sales process. Unless someone gets emotionally connected to the problem, they probably aren’t going to buy.
How can you explain the problem your product or service will solve to them, without losing their attention? By telling them things they don’t already know.
Let’s look at a specific example to see how this works. The market we’ll use for this example is “How to save for retirement.”
The goal here is to write a series of content-rich articles or emails that your audience will actually get something useful out of, and that still whets their appetite for solving a specific problem.
Market Example: How to Save for Retirement
Product launching in a month: “How and Where to Invest Your 401K”
Email 1: Why Most People Earn Less Than 7% on Their 401K Fund
Email 2: Why Just 3% of 401K Plans Beat the Market
Email 3: Is Your 401K Plan Secure? (Hint: Most 401Ks Lost 30% in the 2008 Crash)
And so on.
In each of these emails, you can detail some of the reasons why people don’t get the best returns on the 401Ks. You’ll talk about people who select the right funds to invest in and get abnormally high returns, as well as people whose funds were immune to various stock market crashes.
With each email, your audience needs to feel that they understand the 401K system more and more. They should also be feeling more and more curious about what the “right” way to invest a 401K plan is.
Then and only then do you start dripping in the sales emails.
The moral of the story here is this: Deliver content and deliver value, without necessarily giving away the solutions in your paid product or service. Instead, give your audience content that’ll help them understand the problem better, while whetting their appetite for the product you’re about to launch.
Want to work with me one on one? If you’re a small business owner who is ready to get help in working through your launch strategy, create your launch plan, get advice as it’s needed…then we could possibly be a perfect match! Apply for your FREE Discovery Session today.
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