Killer Brand

On average American consumers make mention of their specific brands of choice about fifty-six times a week in general conversation. Making sure your company is one that is mentioned should be your number one goal.

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Online Presence: Key to Attracting All The Clients You Want

Branding, as a whole, is essential for any serious business because a company’s brand is what distinguishes it from its competitors. In today’s technology age, it is mandatory for most businesses to have an online presence to stay competitive. An effective internet brand, just like its offline counterpart, helps bring awareness to your unique business offering and drive customer demand. Continue reading “Online Presence: Key to Attracting All The Clients You Want”

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Senses Still Matter

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on about you.

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