The Most Important Question About Creating Personal Brand Media
Tomesia 0 Comments Personal Branding
Do these phrases sound familiar?
“Build your brand.”
“You’re a media company.”
“Get on social media.”
Yes, many people say this, but do they ever answer the most obvious question: “Why?”
The simple answer is that the “why” can be different for everyone.
Think of your personal brand media as something that can help solve a problem. The problem could be considered small, such as just blogging to let your friends know what you’re up to, or it could be large and trying to tackle something like world hunger. Either way, the point of personal brand media is to help serve others.
Here are some ideas to start you on your personal brand media journey:
Let People Get to Know You
You are a unique individual with a unique story. Telling your story is essential to building a brand because it is important for your audience to understand who you are and the deeper meaning behind your brand.
Share The Journey To Success
Documenting your journey can help shine a light on the path to success. There are many other people who probably want to do what you do, and showing them how you did it can help. Plus, this will help you become an invaluable resource within your industry.
Connect With Your Community
As your online brand grows, more and more local people will want to connect with you. This will make you the local go-to person and also give you the ability to serve the community around you. If you have ever wanted to help your community, this is a great way to start.
Building Your Personal Brand Media Profile Helps Your Career
Whether you’re looking for a new career, to build your business, or even to connect with people in your industry, creating personal brand media can help you. As you build your media profile, you will be seen as an expert which will open doors and create new opportunities for growth. Maybe a potential client will see your work and hire you. Maybe you will get asked to speak at a local event.
More People Will Discover Your Genius
When people go to Google and search for something in your industry, wouldn’t it be nice to have your name pop up as an expert? Building your personal brand media profile will help your brand advertise 24/7 since it can still be found while you’re sleeping. Building media attention is hard work upfront but will pay off and work hard for you once it’s built. For example, creating videos for your brand can require a lot of work, but once the video is done, people can always watch it and learn about you without any more time being spent on your end.
Want some more help? Click here for a complimentary 15 minute brand strategy session to discover ways you can create your own personal brand media portfolio.
